Vertex SaaS Landing
Website Development

Vertex SaaS Landing

Conversion-optimized landing page that achieved 12% demo request rate.

Client
Vertex
Industry
B2B SaaS
Timeline
6 weeks
Services
Landing Page · Conversion Rate Optimization · A/B Testing
Challenge

The Problem

Vertex had a powerful SaaS product but their landing page converted at just 2.1%. Heatmaps showed visitors scrolling but not converting, and qualitative feedback revealed confusion about what the product actually did. With a high CPC in their category, every unconverted click was eroding their unit economics.

Solution

What We Did

We redesigned the landing page from the ground up using a conversion-first methodology. The hero section was restructured around a clear value proposition with an interactive product demo embedded above the fold. Social proof was strategically placed: customer logos for credibility, case study results for desire, and a risk-reversal guarantee to overcome final objections.

Our Process

Discovery → Design → Build → Launch

01

Discovery

Research, audit & scoping the problem space.

02

Design

Strategy, identity, and rapid prototyping.

03

Build

Engineering, integration, and quality assurance.

04

Launch

Deploy, measure, and continue to optimize.

Results

Numbers That Moved

Demo request conversion rate increased from 2.1% to 12.3%
Cost per demo lead decreased by 83%
Qualified pipeline generated in first 90 days: $4.2M
Bounce rate reduced from 62% to 28%
Page load time reduced to 1.2s (from 4.7s)
Gallery

Selected Visuals

Vertex SaaS Landing — visual 1
Vertex SaaS Landing — visual 2
Vertex SaaS Landing — visual 3

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