Meridian Brand Launch
Brand Design

Meridian Brand Launch

Full-spectrum brand launch for a DTC wellness startup — from strategy to storefront.

Client
Meridian Wellness
Industry
DTC Wellness
Timeline
12 weeks
Services
Brand Strategy · Visual Identity · Packaging · E-commerce
Challenge

The Problem

Meridian was entering one of the most saturated categories in DTC: wellness supplements. With thousands of established brands and customer acquisition costs exceeding $80 in the category, they needed a brand that could command attention and justify premium pricing from day one.

Solution

What We Did

We executed a complete brand launch in 12 weeks: positioning strategy, visual identity, packaging design, e-commerce website, and launch campaign. The brand was positioned around 'scientific wellness' — a departure from the woo-woo aesthetic dominating the category. Clean, clinical design language with warm accents. Packaging that looked like it belonged in a design museum.

Our Process

Brand Strategy → Visual Identity → Packaging → E-commerce

01

Brand Strategy

Research, audit & scoping the problem space.

02

Visual Identity

Strategy, identity, and rapid prototyping.

03

Packaging

Engineering, integration, and quality assurance.

04

E-commerce

Deploy, measure, and continue to optimize.

Results

Numbers That Moved

$850K in first-month revenue (3x projection)
Press features in Goop, Well+Good, and The Strategist
Instagram following grew to 45K in 60 days
Customer acquisition cost 40% below category average
Wholesale partnerships secured with Erewhon and Credo
Gallery

Selected Visuals

Meridian Brand Launch — visual 1
Meridian Brand Launch — visual 2
Meridian Brand Launch — visual 3

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