Luxe Retail App
Brand Design

Luxe Retail App

A seamless mobile shopping experience designed for the modern luxury consumer.

Client
Luxe (confidential)
Industry
Luxury E-commerce
Timeline
14 weeks
Services
UX Design · Visual Identity · Photography Direction
Challenge

The Problem

A premium fashion retailer was losing market share to digital-native competitors. Their existing app felt dated, with a clunky checkout flow and a 4.2% conversion rate — well below the luxury e-commerce benchmark of 6.5%. The challenge was to reimagine the entire mobile experience while preserving the brand's heritage and exclusivity.

Solution

What We Did

We designed a gesture-first browsing experience that felt like flipping through a high-end magazine. The checkout flow was reduced from seven screens to three, with Apple Pay and saved preferences eliminating friction. A personalized discovery feed, powered by machine learning, surfaced products based on browsing behavior and purchase history.

Our Process

DiscoveryDesignBuildLaunch

01

Discovery

Research, audit & scoping the problem space.

02

Design

Strategy, identity, and rapid prototyping.

03

Build

Engineering, integration, and quality assurance.

04

Launch

Deploy, measure, and continue to optimize.

Results

Numbers That Moved

Conversion rate increased from 4.2% to 7.1% (+69%)
Average session duration grew by 2.3x
Repeat purchase rate improved by 34%
App Store rating improved from 3.8★ to 4.7★
Revenue from mobile increased by 85% in 6 months

Stratifit transformed our digital presence. Their strategic approach and luxury design language elevated our brand to a completely new level.

JD
James Dalton
CEO, Luxe Retail
Gallery

Selected Visuals

Luxe Retail App — visual 1
Luxe Retail App — visual 2
Luxe Retail App — visual 3

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