GrowthStack Campaign
Growth & Marketing

GrowthStack Campaign

Multi-channel campaign generating 340% ROAS across Meta, Google, and TikTok.

Client
Wellness Brand Co. (confidential)
Industry
DTC Wellness
Timeline
Ongoing retainer
Services
Paid Media · Creative Production · Attribution Modeling
Challenge

The Problem

A DTC wellness brand was spending $150K/month on paid media with a declining ROAS of 1.8x. Ad fatigue was setting in across all channels, creative production couldn't keep pace, and attribution was a black box — they couldn't tell which channels were actually driving revenue.

Solution

What We Did

We built a unified measurement framework using server-side tracking and incrementality testing to determine true channel contribution. Creative production was systematized with a modular asset system that generated 200+ ad variants per month from a core set of 20 assets. Budget allocation was automated using a custom algorithm that shifted spend to highest-performing channels in real time.

Our Process

Discovery → Design → Build → Launch

01

Discovery

Research, audit & scoping the problem space.

02

Design

Strategy, identity, and rapid prototyping.

03

Build

Engineering, integration, and quality assurance.

04

Launch

Deploy, measure, and continue to optimize.

Results

Numbers That Moved

ROAS improved from 1.8x to 3.4x (89% improvement)
Customer acquisition cost decreased by 41%
Revenue attributed to paid media grew by 130%
Creative production velocity increased 10x
First-party data collection increased by 320%
Gallery

Selected Visuals

GrowthStack Campaign — visual 1
GrowthStack Campaign — visual 2
GrowthStack Campaign — visual 3

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