Brand Design

Aura Cosmetics

Redefining natural beauty with a minimalist identity and sustainable packaging.

Client

Aura Cosmetics

Industry

DTC Beauty

Timeline

10 weeks

Services

Brand Identity · Packaging · Social Kit

Challenge

The Problem

Aura Cosmetics had exceptional products but struggled to communicate their premium positioning. Their existing brand identity was inconsistent across touchpoints, their packaging didn't reflect their sustainability commitment, and their digital presence lacked the aspirational quality that drives luxury beauty purchases.

Solution

What We Did

We developed a complete brand identity system anchored in the concept of 'radiant simplicity.' A warm, earthy color palette replaced generic pastels. Custom typography combined elegance with readability. Packaging was redesigned using 100% post-consumer recycled materials with plantable seed paper inserts — turning every unboxing into a brand moment.

Our Process

Discovery → Design → Build → Launch

Discovery

Research, audit & scoping the problem space.

Design

Strategy, identity, and rapid prototyping.

Build

Engineering, integration, and quality assurance.

Launch

Deploy, measure, and continue to optimize.

Results

Numbers That Moved

Brand awareness increased by 156% in target demographic

Social media engagement grew 4x within 3 months of relaunch

Press features in Vogue, Elle, and Refinery29

Retail partnerships expanded from 12 to 87 stores

Customer acquisition cost decreased by 28%

“From brand identity to e-commerce, Stratifit delivered beyond expectations. Our conversion rate tripled in 90 days.”

Sarah Okonkwo

Founder, Aura Cosmetics

Gallery

Selected Visuals

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