Website Development

Atlas E-commerce

Headless commerce solution that scaled from 100 to 100,000 daily orders.

Client

Atlas DTC

Industry

DTC E-commerce

Timeline

20 weeks

Services

Headless Commerce · Checkout Flow · Internationalization

Challenge

The Problem

Atlas was a rapidly growing DTC brand that had outgrown Shopify's standard architecture. Their monolithic setup couldn't handle flash sale traffic, international expansion was cumbersome, and performance degraded significantly during marketing campaigns. They needed an architecture that could scale 1000x without a proportional cost increase.

Solution

What We Did

We implemented a headless commerce architecture with Shopify's Storefront API as the backend and Next.js as the frontend. Product data was cached at the edge via a CDN. Checkout was optimized with a custom flow that reduced steps while maintaining PCI compliance. International storefronts were deployed with localized content, pricing, and payment methods.

Our Process

Discovery → Design → Build → Launch

Discovery

Research, audit & scoping the problem space.

Design

Strategy, identity, and rapid prototyping.

Build

Engineering, integration, and quality assurance.

Launch

Deploy, measure, and continue to optimize.

Results

Numbers That Moved

Platform scaled from 100 to 100K daily orders with zero downtime

International revenue grew to 40% of total (from 5%)

Flash sale events handled 50K concurrent users at 200ms response time

Cart abandonment rate decreased from 68% to 42%

Infrastructure costs reduced by 45% through edge caching

“Working with Stratifit feels like an extension of our team. Their design sensibility is unmatched in the industry.”

Amara Obi

Creative Director, Atlas Media

Gallery

Selected Visuals

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